From the Streets to the Boardroom: Entrepreneurs in the Regional Music Industry
Sep 20, 2026 Ten71 Culture
More artists are taking control of their careers — building labels, managing their own publishing, and turning their brand into a business. We talk to artists across Texas and Oklahoma doing it their way.
The music industry has changed. The gatekeepers are losing their grip, and independent artists are stepping into the roles that used to belong exclusively to labels, managers, and publishers.
We spoke with artists across Texas and Oklahoma who are building their careers from the ground up — on their own terms, with their own money, and with a long-term vision that goes far beyond the music.